July 31, 2024

JACKSONVILLE, Fla. (July 31, 2024) – Winn-Dixie is helping customers pencil in savings on their grocery shopping list for the back-to-school season with a wide selection of everyday low prices, top-of-the-class discounts on favorite products and award-winning rewards. To continue supporting local students, the neighborhood grocer is also donating vital funds to schools across its five-state footprint through its Community Bag with a Giving Tag program during the month of August.

“We know our customers are looking for convenience and affordability, and Winn-Dixie is dedicated to helping families save valuable time and money during the busy back-to-school season. By providing winning savings families can count on and giving back to our neighborhood schools through initiatives like our Community Bag with a Giving Tag program, we remain committed to ensuring every student has the resources and nutrition they need for a successful academic year. Together, we can help our future leaders thrive both in and out of the classroom.” ___Raymond Rhee, Chief People Officer for Southeastern Grocers

Winn-Dixie takes pride in championing educational opportunities for neighbors in the local communities it serves, and the grocer is proud to give back through its Community Bag with a Giving Tag program to kickstart the school year. For each purchase of the specially designed reusable bag made during the month of August, the grocer will donate $1 directly to each store’s local school partner to ensure staff and educators have the supplies and resources they need to set their students up for success. The vibrant community bags are made from recycled materials and are available for purchase at all WinnDixie locations for $2.99. By purchasing a Community Bag, customers can easily help make a difference in supporting their community’s local school while also benefiting the environment by reducing the use of paper and plastic bags.

Families are expecting to spend an average of $874.68 on school necessities for children in elementary through high school, according to a recent survey from the National Retail Federation¹. To help stretch budgets further, Winn-Dixie is committed to helping shoppers save more on delicious, wholesome food to nourish their children’s learning.

Winn-Dixie is lowering prices – and holding them down – with its signature Price Hold program, which offers seasonal price reductions on more than 1,000 of the most-shopped grocery essentials to enable customers to maximize their grocery budgets when picking up their family’s favorites. Shoppers can enjoy savings on products identified by blue Price Hold tags, spanning a wide range of necessities for quick breakfasts, easy lunches, convenient dinners and satisfying snacks for students and their families.

Customers are encouraged to try the grocer’s line of Own Brand products – Essentials, SE Grocers, Prestige and Know & Love – to save an average of 20% compared to national brands. With a commitment to quality and value, the grocer’s line of Own Brand products offers thousands of staple grocery items at lower everyday prices without sacrificing quality. The Know & Love line provides products using ingredients customers know, to create the everyday products they’ll love at prices they can afford. Every item is free from nearly 100 undesirable ingredients, such as certified color additives, partially hydrogenated oils, high-fructose corn syrup and sweeteners such as aspartame, saccharin and sucralose. Savvy back-to-school shoppers will find clean label essentials to save on creating delicious kidfriendly meals with products including fresh produce, milk and dairy alternatives, nitrate-free lunch meats, cereal and granola, organic whole grains as well as canned and frozen fruit and vegetables.

Customers can also maximize their savings by using the grocer’s award-winning loyalty program, which offers additional deals, digital coupons and points that can be redeemed for discounts on groceries. Simply activate exclusive percent back offers and discover personalized digital coupons through the Winn-Dixie app or website to chalk up incredible savings.

School is in, and prices are down! For additional information on savings and rewards, customers are invited to stop in their neighborhood store or visit www.WinnDixie.com.

¹ Majority of Back-to-Class Shoppers Have Already Begun Purchasing School Items, National Retail Federation

About Winn-Dixie

Founded in 1925, Winn-Dixie grocery stores and liquor stores serve communities throughout five southeastern states – Alabama, Florida, Georgia, Louisiana and Mississippi. Winn-Dixie Stores, Inc. is a subsidiary of Southeastern Grocers, an omnichannel retailer serving customers in brick-and-mortar grocery stores and liquor stores, as well as online with convenient grocery delivery and curbside pickup throughout the Southeast. For more information, please visit www.harveyssupermarkets.com and www.winndixie.com.

About Southeastern Grocers

Southeastern Grocers Inc. (SEG), parent company and home of Harveys Supermarket and Winn-Dixie grocery stores, is an omnichannel retailer serving customers in brick-and-mortar grocery stores and liquor stores, as well as online with convenient grocery delivery and curbside pickup throughout Alabama, Florida, Georgia, Louisiana and Mississippi. Harveys Supermarket and Winn-Dixie are well-known and wellrespected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and a strong commitment to providing the best possible quality and value to customers. For more information, visit www.harveyssupermarkets.com and www.winndixie.com.